![]() The only question that remains is if they’re able to make a comeback. Whatever the future holds for Pandora Radio, it’s sure to be a bumpy ride. There won’t be any major changes to the listening platform yet, as announced on Sirius XM’s website.Īfter the announcement, Pandora’s stocks rose three percent, and Sirius’ stocks dropped more than six percent, according to Sean Burch’s article on The Wrap. Pandora will offer an in-car presence and receive better financing. Sirius will receive a free tier and access to Pandora’s ad selling strengths. There will be a merger between Sirius XM and Pandora Radio in early 2019. However, the stock is clearly back in favor.” Munarriz said that “the growth isn’t sustainable if the listeners keep bolting for rival offerings, and profitability is at least three years away, according to analyst models. Active listeners still dropped from 76 million to 71.4 in 2018. According to Rick Munarriz’s article in The Motley Fool, “Can Pandora Stock Double Again in 2019?,” Pandora is making the best out of a bad situation by starting a subscription service and making the sales of their ads higher. Pandora’s edition of premium services comes too late. Illustration credit: Alex Gomez Ĭurrently, Pandora Radio’s stocks have grown, but their user base keeps dropping as they look for other streaming services. These changes push the company to the same level as the rest-albeit, a bit late to the game. With Pandora Premium you can create fully customizable playlists, access as much of your music collection offline as your mobile device will allow, and you’ll have higher quality audio and longer time-outs than Pandora Plus subscribers.” Clearly, Pandora is attempting to match pace with their competitors. Pandora states on their FAQ that this new deal offers “the ability to search and play songs on-demand. Pandora Premium was born on Maas a result of the radio trying to stay relevant. The other services excelled while Pandora floundered. People wanted to play the music they wanted and when they wanted it. These services eventually toppled the online radio due to their on-demand approach. For example, the workers who categorize this music focus on things like melody, harmony, composition, and lyrics.Īround Pandora’s inception, similar streaming services such as iTunes and Spotify were also emerging. Although these stations are curated by Pandora, you can use Thumbs to tune the station to your liking. This creation focuses on the qualities that the music possesses instead of categorizing songs by genre. You can browse all available genres on Pandora here.You can also view them by selecting Browse (if you are listening to Pandora on a computer) or under For You (if you are using a mobile device). Not only that, but all of Pandora’s music selection is based on The Music Genome Project. Pandora’s playlists can be tweaked by placing a thumbs up or thumbs down on each song. Greater still, in 2017, Pandora ceased operation in two out of three countries, now running solely in the United States. In January of 2018, they cut another five percent. In 2017, Pandora laid off seven percent of its workforce. Pandora makes music stations based on select artists. P andora Radio released in 2005, and upon its release it was very popular because they offered something that the audience really wanted: automated music recommendations.
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